Seaside and Scented, Acqua di Parma Opens Its Most Beautiful Boutique Yet

Good news for anyone who finds themselves in Genoa this summer (you lucky so-an-sos!), Acqua Di Parma has just opened up a seasonal boutique in Paraggi to celebrate the Maison’s 110th birthday.

Acqua Di Parma has always been synonymous with coastal Italian summers. Think: those stunning ocean blue and tangerine orange perfume bottles. So what better way to mark the occasion than with a new opening on Italy’s finest stretch of the sea.

The boutique was curated in collaboration with the upmarket restaurant group Langosteria, who have fine dining locations across Italy, Paris and London. To celebrate the collaboration, the boutique will sell a special homeware collection inspired by Langosteria’s playful aesthetic and Paraggi’s seaside culture. The edit includes everything from candles and handwash refills in signature Acqua Di Parma scents to a Scacco Matto Chess Set and Buongiorno Picnic Basket. 

The boutique follows the retail vision of architect and designer Dorothée Meilichzon, complete with discovery tables, bottle-shaped high tables and armchairs for a warm yet composed atmosphere. Of course, the location is right by the Langosteria Paraggi restaurant, so you can finish your shopping spree with a well-earned meal by the sea. Find out More