Miu Miu Beauty Names Little Simz its New UK Ambassador

Little Simz doesn’t have much idle time. Her sixth album, Lotus, came out last June to some of the best reviews of her career, and she’s barely stopped touring behind it since on a run that’s already taken in the O2, Manchester’s Co-op Live, and a headline slot at Cross The Tracks in May, her first-ever festival top-billing. This summer she’s out with Gorillaz and playing Lollapalooza and Osheaga, with more UK festival dates through August. 

Alongside all of it, she’s been building a relationship with Miu Miu for a while now, shooting campaigns, walking the shows and headlining the party for the brand’s Bond Street store reopening last year. So it’s no surprise she’s now the face of its beauty line too, taking on the role of UK ambassador. The partnership starts with Fleur de Lait, Miu Miu’s fruity-solar fragrance built around a mango accord that’s juicy, sun-warmed and meant to smell like golden skin at the end of a hot day. It’s the work of master perfumer Daniela Andrier, whose brief here was a feeling of warmth on skin, familiar but slightly out of reach.

The bottle takes its shape from the house’s matelassé leather bags, cast in milky opaque glass with the signature black-and-white tag ring and the brand’s sequin-inspired cap, done here in blue.

Simz will front further Miu Miu Beauty launches through the rest of 2026, including Miutine and the Beauty Holiday Collection.

Fleur de Lait Eau de Parfum is available now.