Miss Dior Gives Its Bow a Little Nip and Tuck

Christian Dior took houndstooth from men’s tailoring and used it in his 1947 New Look collection. Eighty years on, it’s showing up on the Miss Dior bottle for the first time. 

The bow itself is also changing shape, going back to its slimmer and longer swallow-tail cut it had when Miss Dior first launched. It’s made by Ateliers Faure, a French weaving mill founded in 1864, using silver lurex thread run through grey on a jacquard loom. It’s a technique Dior says takes over 10,268 individual thread crossings per ribbon. The bow now sits on a detachable ring, so it can be swapped for pale pink jacquard, black-and-white grosgrain, blue denim, or pink-and-silver tweed depending on what you’re wearing it with.

The fragrance has had a smaller update alongside the packaging, with a new absolute of Grasse Rose. The ingredient is sourced from Château de la Colle Noire and the Naÿssès estate, the same land Christian Dior and his sister Catherine planted with roses in the 1930s and 40s. The rest of the formula stays close to what it’s always been, built on vanilla, almond, tonka bean and milky sandalwood, with rosewood and patchouli underneath.

Dior’s also introducing a Roller-Pearl format alongside the EDP. It has a smaller, travel-sized bottle with a rollerball applicator, offered in three fragrances: the Eau de Parfum itself, Blooming Bouquet (lighter, built on citrus and peony), and a more intense amber Parfum centred on jasmine.