Maison Bon Parfumeur has just released the Signature Collection: a complete reimagining of its iconic fragrance line

An olfactory house’s signature scent line is its most important asset. It bottles up everything the brand is and intends to be, its history and its future, and is the first thing a consumer will come face-to-face with to understand the brand. That’s why Bon Parfumeur has just re-released its Signature Collection with a new design. 

Accessibility is built into the Bon Parfumeur branding, which is why the House shies away from flowery language, and instead gives each scent a number, a universal symbol that transcends linguistic boundaries. Shakespeare famously wrote that “a rose by any other name would smell as sweet”, but ‘302’ doesn’t quite translate the scent of ‘Groovy Amber’, which is why Bon Parfumeur has now introduced simple names alongside the numerical fragrance codes to really draw the consumer in. 

Alongside the introduction of new monikers, the perfume bottles have also had a facelift. The new deeply saturated lacquered bottles are minimalistic and sophisticated, the perfect eye-catching addition to any dressing table or make-up bag. The Signature Collection includes 30 fragrances from eight olfactory families, with new input from leading perfumers Paul Guerlain and Alexandra Monet. From deep woods to flirty vanillas, there’s something for everyone.