Jo Malone London’s New Scent Captures the Wild Spirit of the British Coast
Jo Malone London dives headfirst into the Celtic Sea for its biggest launch of the year and Sea Salt & Bergamot is the most evocative coastal fragrance the house has ever made.
This summer, Jo Malone London will unveil Sea Salt & Bergamot in the British fragrance and lifestyle house’s biggest launch of the year, arriving
The new cologne draws inspiration from the Celtic Sea, capturing a sense of immersion in “wild” coastal waters. Top notes of bergamot at the top are paired with a fresh, mineral sea salt heart, while a grounding driftwood accord forms the base. The result is a fresh, woody scent designed to evoke the untamed beauty of the British coastline.
The fragrance joins the brand’s collection of sea salt-inspired scents alongside the popular Wood Sage & Sea Salt. While that fragrance evokes a windswept shore, Sea Salt & Bergamot is intended to feel fully immersed in the surf itself. The scent was created by perfumer Mathilde Bijaoui.
The full collection launches nationwide on Tuesday 4th August 2026, both in store and online at
Credits:
Images courtesy of Jo Malone
Words: Sufiya McNulty @ellasufiya
JoMalone.co.uk
