Jacob Elordi is the new ambassador for Bleu De CHANEL Fragrance
More than a new face for BLEU DE CHANEL, Jacob Elordi has established himself as one of the most compelling actors of his generation.
Taking the baton from Timothée Chalamet as Bleu de Chanel ambassador for 2026 is Jacob Elordi. Gen Z heartthrob and star of Euphoria, the House could not have picked a more appropriate candidate.
The brand teased Elordi’s new position through a series of cryptic Instagram posts of the faceless actor on set, with the caption ‘WHO IS BLEU?’. Of course, fans took no time at all in identifying the 6’5″ mulleted gentleman’s silhouette, although I can’t imagine how…
The full campaign is expected to drop in May, and although very little information has been teased, we can confidently expect it to be a cinematic spectacle thanks to Elordi’s commitment to the craft he calls “cinema”, and the beauty of the previous Bleu de Chanel campaigns.
As the ultimate 21st century heartthrob, Elordi stands to be the ideal face of the ultra-masculine aroma. Strong but swoonworthy, formidable but elegant, he embodies the “freedom, mystery and magnetism” that Chanel’s own Thomas du Pré establishes the fragrance to be made up of. Now, not only can you admire Jacob Elordi, you can smell like him, too.
Credits:
Images courtesy of Chanel Beauty
Words: Cable Wrigters
