Creed continues to leave its mark with a new Aventus campaign

Creed Aventus has been a cornerstone of modern masculinity since its release in 2010. Created by perfumers Jean-Cristophe Hérault and Erwin Creed, the fragrance was born from the House of Creed’s 250th anniversary celebrations, but has since become the brand’s most recognisable aroma. 

Though the fruity-chypre fragrance is a true all-rounder, the new campaign drops at the turn of the season, in anticipation of Father’s Day, weddings and other summery celebrations. The imagery revolves around the House’s ‘Leave Your Mark’ positioning, a motto which reinforces the fragrance’s boldness and recognisability. One image features a horse as a nod to the emblem featured on the Creed Aventus bottle, which stands as a symbol of freedom and power. The other imagery shows the fossilised imprint of a bottle having ‘left its mark’ in stone, as an ode to the fragrance’s strength and timelessness. 

The updated imagery reflects the strength and eternality of the woody, well-rounded fragrance, setting its place amongst the olfactory greats in stone.