What’s In The Bag? Consider your curiosity satisfied!
Ever wondered what’s in your favourite celebrities’ bags? Louis Vuitton has, too. Luckily, they’ve got all the answers.
Every pop culture and fashion fanatic is aware of Vogue’s iconic ‘In the Bag’ YouTube series, where celebrities do a deep dive of what’s in their purse. They say the eyes are the window to the soul, but we all know that discarded receipts and empty cigarette packets give away more than optics ever could.
Louis Vuitton’s latest campaign, ‘In My Bag’ operates on this same philosophy, taking us inside the Speedy P9 bags of six celebrities. Though most bag tours go inside women’s bags, this campaign is a little different, spotlighting men’s bags (because although men love to gloat about having clothes with pockets, they just aren’t enough).
Jeremy Allen White carries a newspaper, spare socks and dice so he’s really ready for just about any occasion, whereas Jude Bellingham is more travel-focussed, carrying aviators and a passport. LeBron James has essentials like shaving cream and wireless headphones, and Future has an entire tennis racket.
What the campaign really exposes, however, is not celebrity secrets, but the durability and versatility of the Speedy P9. Spacious enough to carry sports equipment, stylish enough to be brought on a private jet, LV Creative Director Pharrell Williams’ take on the original 1930s silhouette is timeless and fit for every occasion.
Credits:
Images courtesy of LOUIS VUITTON
words: Cable Writers
