The Only Blazer Worth Talking About This Autumn
Marella's Hero Blazer arrives with a removable scarf, Irina Shayk as its face and a very convincing case for making one jacket the foundation of your entire AW26 wardrobe.
There are wardrobe staples and then there are the pieces that quietly become the backbone of everything you wear. Marella’s new Hero Blazer, the centrepiece of its Autumn-Winter 2026 campaign, is firmly the latter.
Designed to be worn like a second skin, the Hero Blazer is built around a single defining detail: a removable scarf attached to the construction of the jacket itself. Crafted in the same fabric as the garment or a coordinating material, the scarf flows along the silhouette, adding movement and a fluid, three-dimensional quality to what might otherwise be a very straightforward single-breasted jacket. It is a small detail that makes a significant difference.
The blazer comes in several material interpretations, each with its own character. The most essential version arrives in black, white and camel, timeless by design. A velvet variant pairs with a silk habotai scarf embellished with lace inlays for something more textural and considered. The leather version, completed by a silk twill scarf, takes the piece somewhere altogether more elevated. Each one maintains the same sophisticated, sensual identity while feeling like an entirely different proposition.
The face of the campaign is Irina Shayk, which tells you everything you need to know about the energy Marella is going for. Magnetic, self-assured and entirely in command, she embodies the contemporary femininity the Hero Blazer was built around. The jacket, like its wearer, does not need to announce itself. It simply arrives and the room notices.
Credits:
Images courtesy of Marella
Words: Cable Writers
Marella.com
