The Most Delicious Collaboration of the Season, Ladurée x Casablanca

https://casablancaparis.com/en-gb/blogs/casa-world/laduree-x-casablancaMy idea of the perfect Sunday has to be a mooch around the shops followed by a delicious pastry in a bakery. Not just mine, it seems, because Ladurée and Casablanca have just launched an exclusive collaboration fusing those exact two things. The pâtiseree and Parisian fashion House have worked together on a dreamy collaboration celebrating the art of sharing treats.

The journey between taste and style culminates in one shared love affair: the desire for travel. The campaign centres around an exclusive painting in a dreamlike chateau, which is pressed onto silk shirts, woven bags and pastry packaging. 

The imagery centres around a spoof cooking class, run by the Founder and Creative Director of Casablanca, Charaf Tajer. Alongside cake artist Sophia Stolz, the duo partake in a playful tea party, a scene that wouldn’t be out of place in Sofia Coppola’s Marie Antoinette. 

While Casablanca has designed exclusive silk shirts, jumpers and accessories for the collaboration, Ladurée has developed a signature taste profile: pomelo and mint. The delicious combination can be sampled in macarons, sorbets and pastries in the delightful co-branded boxes.