The Coach Charm Playground is now open
Coach has taken over the Selfridges Corner Shop and it's the most fun you'll have in a luxury space this season.
Layered with history, status and aesthetic, it’s easy to forget the one thing fashion is meant to be: fun! One brand that is never afraid to tap into its playfulness is Coach. With colourful bags, literary-inspired charms and a metallic crown available to buy from their website, it’s evident that Coach is one of the more whimsical luxury brands around.
Tapping into this, the brand has launched a Charm Playground at the Selfridges Corner Shop in London. The space has been transformed into a fashion-lover’s adults-only playground, complete with interactive installations inspired by the House emblems. There’s an apple-shaped photobooth and even an adult-sized slide in the shape of House mascot, Rexy the dinosaur.
The playground is all fun and games (literally), but Coach is a fashion house, after all, so naturally there’s a Tabby bag interactive display in honour of the brand’s most famed design. Inside the Tabby, you’ll find a charm and customisation station, and a residency by fine-line tattoo artist The Social. They say never put a bumper sticker on a Bentley, but I don’t remember anyone saying anything about custom ink on a Coach bag.
Credits:
Images courtesy of Coach
Words:Cable Writers
