Roger Vivier Gives ITZY’s Yeji a Parisian Salon and Tells Her to Make Herself at Home
Roger Vivier’s Pre-Fall 2026 campaign stars K-pop idol Yeji in the salons of Maison Vivier, surrounded by mood boards, Polaroids, and a game of Twister.
ITZY’s Yeji is used to synchronized choreography and stadium lights. Roger Vivier, however, has put her in a Parisian salon with mood boards and white bunnies and told her to play Twister. She moves through the space like she lives there, reclining amongst references and immersed in colourful salon interiors.
In the shots, the Belle Vivier slingback returns in colour block suede in muted green, beige, and pink, paired with a matching hobo bag. The New Ranger loafer comes with a low squared heel and a miniature Efflorescence crystal buckle that is small but also completely excessive. The Viv’ in the City pump is more understated with a slender heel and covered buckle.
Yeji has been Roger Vivier’s Global Brand Ambassador since earlier this year. On the evidence of this campaign, the Maison made a good call. Shop
Credits:
Images courtesy of Roger Vivier
Words: Roisin Teeling @roisinteeling
