Miu Miu brings the 2000s Bubble shoe back from the dead
Miu Miu’s new campaign stars Hailey Bieber and Xiao Wen Ju, and brings back a very 2000s shoe
Miu Miu’s new Fall/Winter 2026 campaign looks like it was shot at 3am in an abandoned factory. Hailey Bieber and Xiao Wen Ju stalk through a dark, industrial set drenched in blue. The visuals are shot by Zoe Ghertner with Renell Medrano behind the moving image, and styling from Lotta Volkova, embodying the kind of moody, half-lit imagery that makes you think something happened before the cameras started rolling and your desperate to find out what.
The clothes are radiating their drama with oversized shearling, zip-front jackets, an opera coat clasped shut at the chest and trapper hats that look lifted from a much colder decade. Underneath, there’s stretch poplin, washed double cashmere, tweed and embroidered tulle, with the odd ribbon or bow sneaking in like a lingerie reference nobody’s supposed to notice.
Accessories-wise, the Vivant, Rendez-vous and Arcadie bags all show up in soft leather, and low and behold, the Bubble shoe is back, more than two decades after it first appeared in the early 2000s. Round it off with stretch leather knee-high boots, slides that reveal more than they cover, and sunglasses borrowed from a 1970s shape, you have a look to be wary of and envious of, both at the same time.
Credits:
Images courtesy of Miu Miu
Words: Roisin Teeling @roisinteeling
MiuMiu.com
