Mind the Gap, Burberry’s Autumn Campaign Is Set at Rush Hour

Burberry’s decided the most London thing it could put in a campaign isn’t a red bus or a rainy street, but the commute that everyone complains about. The new Autumn 2026 film follows models Rosemary Ferguson, Cherif Douamba and Haojie Qi getting shoved through rush hour and rained on like everyone else moving about the city.  The whole thing is narrated by Matthew Streeton, one of the real voices you hear announcing delays on the Underground. 

The clothes are shown to be built for weather that can’t make up its mind. There’s the Foxfield trench in tropical gabardine, a nylon Leadenham, and a cropped Mayfair trench jacket in soft leather and wool twill for when your not sure whether it will rain. Tailoring goes lighter as well, with the double-breasted Denbury coat, a pinstriped Bloomsbury Harrington jacket, House Check polos, cashmere knits and wool blanket capes thrown in for whichever direction the temperature swings.

Accessories round it out with the pointed Cotswolds pump, equestrian-leaning Huntley boots, low-key Knight Runner sneakers, and a trio of bags: the Cotswolds tote, the B Clip messenger, and a new City Check collection.