Loro Piana debuts a linen-first resort collection
Loro Piana's linen-first Resort Collection is here to convince you that summer dressing can be both effortless and extraordinary and yes, white linen trousers are strictly off the menu.
If summer has a staple fabric, it’s linen. Breathable, versatile and chic, the material is the true staple of every summer wardrobe. One thing we are tired of, however, is seeing white linen trousers everywhere from Oxford Street to the Amalfi Coast. Lora Piana’s linen-first Resort Collection, thankfully, has everything-but.
Linen is used in waistcoat variations of the classic Traveller and Spagna unisex jackets, as well as across menswear and womenswear separately. In menswear, the fabric is used in shorts, trousers and shirts in block colours. Though simple, the styles are completed with expert Italian craftsmanship and unmistakable Loro Piana savoir-faire.
The womenswear collection is where the fabric really comes alive, appearing in a variety of floral, seashell and geometric prints alongside silk and embroidery in dresses, shirts and skirts that flow around the body. The silhouettes are relaxed yet tailored, embodying the elevated basic philosophy that permeates resort collections.
Of course, there are accessories to match, like the Bale hobo in a deep orange nubuck, perfect for carrying all your beachy essentials. Though resort and cruise collections originally debuted with a middle-class, middle-aged clientele in mind, Loro Piana is making sure to stay up-to-date with the new generation of cosmopolitan holiday-goers with campaign imagery shot in Palm Springs, the ultimate holiday destination for everyone from the Kardashians to DiCaprio.
Credits:
Images courtesy of Loro Piana
Words: Cable Writers
