Jimmy Choo turns 30, and the new boots are made for talking
Hand built floral sandals, a jewellery-technique toe cap and boots with not a visible seam break. Jimmy Choo's 30th anniversary season doesn't do anything by halves.
Jimmy Choo is marking 30 years the way it knows best, by putting boots front and centre and shooting the campaign inside an 18th century Milanese palace. The Autumn 2026 campaign, shot by Francesc Planes and starring model Africa Garcia, was filmed at Palazzo Gallarati Scotti, the same building that hosted the collection’s Milan Fashion Week show.
There’s also a second set of films shot entirely from above, watching artisans’ hands work before the shoes are finished, which is either a nice bit of craft-flexing or the closest Jimmy Choo gets to an ASMR video.
The CALY OTK 85 boot has a back seam cut so straight it runs top to sole in one unbroken line, with no visible construction breaks at all. The BIKER KB takes the house’s old biker boot and softens it, with rounder brass buckles and a lighter build, designed to survive a full day.
Bags get their moment too. The CINCH S returns in a spotted print that’s been sitting in the archive since 2000, and the CINCH M shows up in herringbone scattered with black crystals, so it catches the light. The BAR HOLDALL and BAR HOBO round things out, the first built from soft structured folds that let it stretch through the day, and the other finished in hand-cut suede fringe.
The COKO 100 is a sandal with a floral detail built up by hand in actual layers, looking like something dragged in from a couture atelier. The ISSY PUMP 50 comes in a lagoon blue satin, its oversized bow woven directly into the shoe. And the FAIZ 100 gets a metal toe cap shaped into a lace-like pattern, described as requiring the kind of intensive, fine handwork more typical of jewellery making than shoemaking. Find out more.
Credits:
Images courtesy of Jimmy Choo
Words: Roisin Teeling @roisinteeling
JimmyChoo.com
