Gucci High Jewellery: When the House Looks to Nature, the Results Are Extraordinary

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cablemag gucci high jewelry campaign

Gucci's new High Jewellery collection looks to flowers, nautical ropes and the House's most beloved motifs and the results are as extraordinary as you would expect.

There are jewellery collections and then there are jewellery collections. Gucci’s new High Jewellery offering falls firmly into the second category, a four-part exploration of the natural world and the House’s most beloved motifs that manages to feel both deeply rooted in heritage and entirely of the moment.

The collection opens with Gucci Flora, and it does so with considerable feeling. The Flora motif was created by illustrator Vittorio Accornero in 1966 for a silk scarf commissioned as a gift for Grace Kelly, and it has been one of the House’s most enduring signatures ever since. Here it returns in High Jewellery form, across a suite of pieces that reimagine the universe through rare gemstones and innovative techniques. Poppies are sketched in rubies with rubellite tourmalines at their centres, sculpted in titanium using the openwork au jour technique so light filters through and the petals appear to breathe. The Lily range is the collection’s standout, reimagining Florence’s signature flower in titanium, blue sapphires and diamonds, with graduated pavé designs shaded from deep to light tones of blue in a display of technical mastery that is genuinely extraordinary. Orchids in white gold and pink Madagascan sapphires, peonies in white diamonds and a standalone white orchid brooch with a vivid yellow diamond heart complete a floral chapter that is as considered as it is beautiful.

cablemag gucci high jewelry campaign
cablemag gucci high jewelry campaign
cablemag gucci high jewelry campaign

Gucci Nodo takes its inspiration from the nautical world, reinterpreting the rope, first celebrated by Gucci in the 1960s, as a supple, fluid chain of notable softness that drapes naturally and elegantly. The range spans aquamarine and white pavé diamonds to black ruthenium and black diamonds with central yellow Sri Lankan sapphires, to a blue paraiba tourmaline set that recalls, as Gucci describes it, a breezy ocean on a summer’s day. The green emerald and Colombian emerald choker is among the most wearable and versatile pieces in the entire collection.

Everlasting G translates the House’s elongated G logo into the language of High Jewellery through generous diamond pavé, vivid green tourmalines and blush-red spinels in timelessly elegant necklace and earring sets that work equally well as statement pieces or quieter, more personal ones.

cablemag gucci high jewelry campaign
cablemag gucci high jewelry campaign
cablemag gucci high jewelry campaign

The collection closes with Iconic Signatures, a chapter dedicated to the Horsebit and Marina Chain, two of Gucci’s most enduring motifs. The Horsebit returns in tsavorites and diamonds, white diamonds and blue tanzanites, and pure white gold, while the Marina Chain elevates its nautical origins into bold, curved forms set with golden beryls and yellow sapphires that radiate warmth in every possible sense.

Taken together, it is a collection that knows its own history and is genuinely excited about it. For Gucci High Jewellery, the archive is not a constraint. It is the starting point.

Discover more about Gucci at www.gucci.com

Credits:
Images courtesy of Gucci

Words: Cable Writers


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